By far the best selling products for Swizzels Matlow are their Love Hearts. And they are 60 years old this year!!
Just how did Swizzels Matlow Ltd develop their famous product over these years?
Lets take a look shall we........
1950s
Launched in 1954, Love Hearts were initially put as gifts in Christmas Crackers with the simple phrase, "I love you". In these early days the packaging was all painted by hand, they proved so popular that the range was produced as an ongoing product.
With new technology always being produced it was in the late 1950's that the first 3-dimensional messages started being produced on the sweets.
