A subject that has raised almost as much controversy as penisbeekergate (funny really when you think that's where this all started).
In case you haven't seen the news story today there is a new scheme being trialled in which mums will receive £200 of high street vouchers if they breastfeed their baby.

The pilot scheme involves 130 mums. if they breastfeed their baby for 2 days they get £40 of shopping vouchers, continue for 10 days they get another £40....manage 6 weeks that's another £40. If mummy has preserved for 3 months she will be rewarded with another £40 and finally £40 will be given at the 6 month mark.
There is no mention as to whether expressing milk counts as breastfeeding in this scheme, I am assuming it doesn't for the purpose of this blog post.