Swizzels Matlow .... helping to make #sweetmemories since 1928

Ok so I'm not THAT old (no offence to anyone who is), but I have grown up with Swizzels Matlow
sweets and now my children are growing up with them too. So they may not be growing up with all the range I used to have but the old favourites still remain like drumsticks and love hearts alongside exciting new ranges like squashies.

It's great being a mum as you get to experience so many adventures and experiences with your kids, each one a memory that will remain, but memories are almost always attached to something else - a smell, a colour or even a sweet can take you back to a time and place that you might have forgotten about.

Trick or Treat?

I was young .... once

We love Halloween, we don't go trick or treating ourselves (I was never allowed as a child) but that
doesn't stop me and the boys dressing up, eating junk food and having a fab time and this year it'll taste even better as Swizzels have teamed up with Gulliver Theme's parks.

This year sees the first ever Swizzels Trick Or Treat Trail at all three Gulliver’s theme parks in Warrington, Matlock Bath and Milton Keynes throughout October half term through to Halloween weekend and we've been invited to go along and experience the spooky magic (I am already planning the outfit) on Monday.  I cannot wait to tell you all about it when we get back.

Swizzels Matlow Squashies Giveaway

if you've seen my #FlashbackFriday post about the history of Swizzels and considered entering the Love Hearts competition you will be aware of the new great tasting sweet from Swizzels Matlow "Squashies".

Squashies feature the great taste of your retro favourites; Love Hearts, Drumsticks, Refreshers and Double Lollies in a new gummy format.

Love Hearts at 60!! 1954 to NOW

By far the best selling products for Swizzels Matlow are their Love Hearts. And they are 60 years old this year!!  

Just how did Swizzels Matlow Ltd develop their famous product over these years?  
Lets take a look shall we........


1950s

Launched in 1954, Love Hearts were initially put as gifts in Christmas Crackers with the simple phrase, "I love you".  In these early days the packaging was all painted by hand, they proved so popular that the range was produced as an ongoing product.



With new technology always being produced it was in the late 1950's that the first 3-dimensional messages started being produced on the sweets.

Swizzels Matlow Sweets 1928 -

Swizzels Matlow Sweets

Double Lollies, Love Hearts, Drumstick lollies, parma violets, navy mints, snap and crackle, rainbow drops, fizzers, stinger chew, bettabar, refreshers, golf hints, hippy bits, fun gums, lucky strike mints, double dip, lipsticks and whistles, soccer shields, jibes, monkey bars.